Wall graffiti design elements
Source: | Author:THE DIAI | Release time:2020-07-27 | 1960 Visits: | 分享到:
The information source that constitutes the dominant elements of advertising culture refers to the source of information release, namely, advertisers. Social organizations or individuals who want to publish advertising information are mainly companies and enterprises in modern economic society. The information in explicit elements refers to the information about goods, services, ideas or public relations that advertisers want to publicize to consumers. The media in the dominant elements refers to the carrier that records and preserves advertising information and then reproduces advertising information. Media and advertising information are inseparable, without the media, advertising information does not exist, there is no communication and dissemination of advertising information. The channel in the dominant elements refers to the way and channel of information transmission. Different advertising information can choose different advertising media. For example, if advertising information is text, you can choose print media; if advertising information is audio-visual, you should choose electronic media and so on. The audience in the dominant elements refers to the receivers and users of advertising information, that is, specific advertising objects. Feedback in explicit elements refers to the response of advertising objects after receiving advertising information. In the process of communication, this is a kind of information return. Advertising communicators can test the effect of advertising according to the feedback, and adjust and improve their advertising activities according to the feedback information.


To publish, broadcast, set up and post advertisements within the territory of the people's Republic of China through newspapers and periodicals, radio, television, films, road signs, shop windows, printed matter, neon lights and other media or forms. It includes:

1. Advertisements are published in newspapers, periodicals, books and catalogues;


2. The use of slides, videos, and advertisements;


3. Use the buildings or spaces of streets, squares, airports, stations, docks to set up advertisements such as road signs, neon lights, electronic display boards, windows, light boxes, walls, etc;


4. Use theaters, stadiums (gymnasiums), cultural centers, exhibition halls, hotels, restaurants, playgrounds, shopping malls and other places to set up and post advertisements;


5. To set up, draw and post advertisements by means of transportation such as cars, boats and airplanes; (6) to mail various kinds of advertising materials through post offices;


6. Use the gift material to carry on the advertisement propaganda;


7. The use of e-mail, banner and other advertising, database marketing.


8. Call center, a kind of database marketing


9. Using SMS, MMS for advertising and database marketing.


10. Use other media and forms to publish, broadcast, set up and post advertisements.


11. Now there are people who use verbal advertising.


12. The spread of advertisements through mobile phone short message service and color message service, as well as advertisements published in e-mail, have also been rampant recently.
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